Chinese-American mutambi michelle Yeoh, munguva pfupi yapfuura akakunda Oscar, ari kuita misoro kwete chete nehunyanzvi hwake chete, asiwo nekuda kwemasimba ake matsva mukududzira. Mushure mekukunda iyo Oscar, Michelle yeoh yakaiswa munzira itsva yebasa, achiratidza kuti anosanganisira uye tarenda muminda dzakasiyana. Nepo kuyerera muToronto, Michelle Yeoh kwaive kwakaonekwa kwekuita chikafu cheAsia uye kupfeka zvipfeko zveLululemon, kuwedzera kubata kwegwenzi kune yake yekubvisa nguva.
Lululemon, anozivikanwa nemusika wakatanhamara mushonga, akarumbidzwa se "lv yeiyo yoga" nekuda kwekukura kwayo kunoshamisa uye mukurumbira. Kubudirira kweBrand kwakabudirira kushuvira nezve zano rayo kuti ribudise kunze kweanokwira senge nike yoga, albeit pane yakakwira mutengo. Chip Wilson, Muvambi weLululemon, akaziva kugona kwemusika wemitambo yemitambo uye akatora "musika-centric" zano rekumisa rinoratidzira Kufamba kunosimbisa chinzvimbo cheLuludemon seinotungamira "Yoga-yakafuridza Activutear Brand."
Yeoh isarudzo yekupfeka Lululemon uchinakidzwa neAsia chikafu muToronto isingaratidze chimiro chake, asi zvakare zvinoenderana nepfungwa yezvokupfeka uye basa. Yakakwirira-mhando, kupfeka-kwakatarisa zvipfeko kwave kuita kuve kwekutsvaga kwekutsvaga nyaradzo uye fashoni. Pfungwa dzakadaro dziri kuenderana nezvakajairika uye zvakakurumbira zvakafanana.
Sezvo Lululemon ichiramba ichiwedzera kusvika, nyaya yayo yekubudirira inoratidza simba remusika mamiriro ekugadzirisa uye nekunzwisisa kwakadzama kwemutengi. Nekutakura mumusika weNiche weWomen's Yoga yoga, Lululemon yakagadzira imwe nzira yakasarudzika iyo inosiyanisa nayo pachako kubva kune vechinyakare mitambo yemitambo yemitambo. Kusimbisa kweBrand paWega-yakafuridzirwa-kufuridzirwa kwakaisa kumberi kweindasitiri yeathleisure, kuchimisa senge maitiro uye mhizha munzvimbo yemidziyo yemicheka.
Michelle Yeoh rudo rwe Lululemon uye kuyedza kwake nedudziro inoenderana neiyo ethos yemhando yekumbundira uye kusundira miganhu. SeSewi pakaiswa munzira itsva yebasa, Lululemon yakasvibiswa tarisiro uye yakajekesa yoga inoshanda mamiriro ekunze. Ose Eye Yeih naLululemon vane mweya wekushanduka-shanduka uye kujairana, kuwedzera kwebudiriro yemazuva ano uye hunyanzvi muminda yavo.
Kutumira Nguva: Kubvumbi-12-2824
