Mumakore achangopfuura, musika wezvipfeko wakaona kukura kwakasimba, nevatengi vachiwedzera kuda zvipfeko zvemitambo zvinosanganisa kushanda nemafashoni. LULU-maitiro ega yoga-anozivikanwa nemachira ayo asina kuremerwa, minimalist silhouettes, uye chaiyo kugadzirwa-yakunda mafeni pasi rese. Kuseri kwechigadzirwa chekukurumidza kuvhurwa uye kugadzirwa kunotyisa kwezvimedu izvi kune rutsigiro rwekupedzisira-kusvika-kumagumo rwakapihwa neChinese tsika yoga kupfeka mafekitori.
Kusiyana nemafekitori echinyakare anotarisisa maodha akakura, vagadziri vemazuva ano vanopfeka zvega yoga vanoisa pamberi pemhando yebasa yakavakirwa pa "diki-batch kugadzirwa + nekukurumidza mhinduro + yemhando yepamusoro." Tora zhizha LULU-yakafuridzirwa yakarongedzerwa pfupi-sleeve kumusoro, semuenzaniso: inoratidzira U-back uye V-mutsipa inoratidzira zvine hungwaru iyo collarbone, yave inoputika inotengeswa zvakanyanya mumusika weNorth America mumwedzi miviri yapfuura.
Mazhinji emhando dzekusimbaradza ari kuwana kukurumidza kuenda-kumusika budiriro nekubatana neChinese tsika yoga mafekitori anopfeka-kukwenenzvera maitiro ese kubva pakugadzirisa dhizaini kusvika pakuvhurwa kwechigadzirwa munguva pfupi inoshamisa.
Zvakakosha kucherechedza kuti mafekitori aya haasisiri evagadziri ekugadzira-ave kubatanidzwa zvakanyanya sevagadziri pamwe chete mumagadzirirwo emhando. Kubva pakuongorora kwemusika uye kuronga kwechigadzirwa kusvika pakurongedzerwa kurudziro, mafekitori ega yoga anopfeka ari kupa mhinduro imwe chete inobatsira vatengi kuvaka uye kuyera mhando dzavo zvakanyanya.
Chimwe chinhu chakamira mumutsara wechigadzirwa cheLULU kugadzirwa kwemachira. Mafekitori ega ega anopfeka akagadzira shinda dzeganda rechipiri, akagamuchira eco-inoshamwaridzika nzira dzekudhaya, uye akaedza kusimba kwejira pane akawanda zviitiko zvezviitiko. Mhedzisiro yacho: zvipfeko zvisiri zvechimiro chete asiwo zvepamusoro mukunyaradza uye kuita.
Dhata inoratidza kuti kubvira 2024, anopfuura zana nemakumi maviri emakungwa eyoga mabhureki akagadzira mitsara yavo yechigadzirwa kuburikidza nekudyidzana neChinese tsika yoga mafekitori. Kune avo, vanopfuura 60% vakasarudza kumisa dhizaini yavo paLULU aesthetic. Aya maitiro anoratidza kuti "LULU maitiro" haisisiri iyo yakasarudzika domain yeimwe mhando-yave yakagovaniswa mutauro wekugadzira muindasitiri yese yezvipfeko.
“Tauya kuzobatsira mabrande kuti awane simba—kwete kungopedza odha imwe chete,” akadaro mumwe mutungamiriri wefekitari. Mafekitori ega ega ega ega ari kuisa kusimbisa kuri kuwedzera pakuvaka kudyidzana kwenguva refu, nekushingaira kudyara zviwanikwa kutsigira mabhureki kubva pasi uye kuvaperekedza parwendo rwavo rwekukura nekukura.
Tichitarisa kumberi, sezvo musika wepasi rose wekusimba uchiramba uchiwedzera, "customization + bestseller kusikwa + kukurumidza kuburitsa" ichava mbiru dzinokosha dzemakwikwi. Iwo mabhureki anogona kukwidziridza mafekitori ega yoga kuti asimudzire uye atangezve iyo LULU maitiro achave akamisikidzwa zvakanyanya kumira kunze-uye pakupedzisira kuhwina-muhondo yakanyarara yeindasitiri yemafashoni.
Nguva yekutumira: Jul-04-2025
