Pakati pekuwedzera kwepasirese mu "hutano hwakanaka + mumhanyi," LULU style yoga kupfeka-inozivikanwa nekuchekwa kwayo-kumbundira muviri, machira akatambanudzwa ganda rechipiri, uye yakapfava minimalist aesthetic - yakakurumidza kuve musoro unopisa muyoga uye kugwinya denderedzwa. Kutyaira maitiro aya iwawa nyowani yeChinese tsika yoga kupfeka mafekitori ayo anochinjika ekupa cheni uye nekukurumidza-kutendeuka kugadzirisa maitiro anoita kuti zvese zvigoneke.
Tora vatungamiriri veindasitiri vakaita seUWELL: nekutora iwo musimboti dhizaini mutauro weLULU masitayipi zvidimbu, zvikwata zvavo zvakatangisa akawanda epasirese-musika-vanotengesa zvakanyanya, kusanganisira yakakwirira-waisted flared yoga bhurugwa, U-kumashure chirimwa tee, uye yakadzvanywa V-mutsipa matop. Zvinhu izvi hazvingonzwi zvakapfava, zvinofema, uye nekukasira kuomeswa paganda, asi zvakare zvinoratidzira zvicherwa zvinosimudzira zvinosimudza uye kuveza kuratidza silhouette yechikadzi. Chigadzirwa chega chega chinouya nezvakakwana zvinogoneka sarudzo-mavara palettes, saizi inomhanya, logo kudhinda, uye yakasarudzika kurongedza-kubvumira vatengi kugadzira "yavo-mhando yeLULU yakaenzana" zviri nyore.
Sezvo mabhurendi mazhinji achisiya mamodheru ezvekutengeserana kunze kwenyika achifarira kudyidzana kwakananga fekitori, basa remafekitori ega ega ari kubuda kubva ku "vagadziri" kuenda ku "brand co-kugadzira shamwari." Iyi modhi nyowani haingopfupiki nguva dzekutungamira uye kuderedza mitengo, asi zvakare inopa vatengi simba rekutora hukuru hwekutonga kwechigadzirwa chitsva.
Muvambi wemhando yekusimba yakavakirwa muLos Angeles akagovana kuti mukati memwedzi miviri chete yekubatana neChinese tsika yoga yekupfeka fekitori, vaive vapedza kusimudzira sampuli uye diki-batch kugadzirwa kwemuunganidzwa wavo weLULU-style. Mutsara wakatomutsa mhinduro dzechido kubva kuvateveri pa Instagram. Vakaona kuti, "Fekitari iyi ine kunzwisisa kwakasimba nezvemusika. Havana kungotevedzera zvataida asi vaipa ruzivo rwakakosha panguva yese yekugadzirwa kwezvinhu uye kurongedza mhando."
Padivi rehunyanzvi, mafekitori emazuva ano ega yoga ari kukurumidza kutora hunyanzvi hwekugadzira matekinoroji senge 3D pateni dhizaini masisitimu, otomatiki ekucheka michina, uye yakakwirira-frequency isina musono kusona. Aya magadzirirwo ari kuita kuti zvidimbu zveLULU-style zviwanikwe-kwete chete zvemhando yepamusoro, asiwo kune madiki uye epakati-saizi echipfeko mabhureki anotarisa kuburitsa zvinhu zvinotengeswa zvakanyanya nekukurumidza uye zvinokwanisika.
Kubva pakugadzira aesthetics uye kuita kwejira kusvika kuzere-spectrum brand customization rutsigiro, tsika yoga mafekitori ari kuunza LULU-maitiro zvipfeko mumawadhiropu evatengi kutenderera pasirese. Nemaitiro akazara, anochinjika, uye ane hunyanzvi, mafekitori aya haasi kungoita kuti zvipfeko zvekutanga zviwanike, asi zvakare kusimudzira "Made in China" kusvika pakakwirira mukati meindasitiri yemitambo yepasi rose.
Nguva yekutumira: Jul-03-2025
