Mutambi wechiChinese-muAmerica Michelle Yeoh, uyo achangobva kuhwina Oscar, ari kugadzira misoro yenhau kwete nekuda kwehunyanzvi hwake hwekuita chete, asiwo nezvezvitsva zvake mukududzira. Mushure mekukunda iyo Oscar, Michelle Yeoh akazvipira kune imwe nzira yebasa, achiratidza kugona kwake uye tarenda munzvimbo dzakasiyana. Paaiita firimu muToronto, Michelle Yeoh akaonekwa achidya chikafu cheAsia uye akapfeka zvipfeko zveLululemon, achiwedzera kubata kwekunaka kune nguva yake yekunze.
Lululemon, inozivikanwa nekuita kwayo kwakanakisa pamusika, yakarumbidzwa se "LV yeyoga" nekuda kwekukura kwayo kunoshamisa uye mukurumbira. Kubudirira kweiyo brand kwawedzera kuda kuziva nezve zano rayo rekusimudzira kupfuura vakwikwidzi vakaita seNike Yoga, kunyangwe iri pamutengo wepamusoro. Chip Wilson, muvambi weLululemon, akaziva kugona kwemusika weyoga yemitambo uye akatora zano re "market-centric" yekuisa iyo brand strategy seyakanyanya kugovera kune vakadzi yoga kupfeka. Kufamba kunosimbisa nzvimbo yaLululemon semutungamiri we "yoga-inspired activewear brand."
Sarudzo yaYeoh yekupfeka Lululemon uchifarira chikafu cheAsia muToronto haingoratidzi maitiro ake ega, asiwo inopindirana nepfungwa yezvipfeko zvinosanganisa fashoni uye basa. Chipfeko chepamusoro-soro, chakanangana nekushanda chave chinhu chinodiwa pamunhu pakutsvaga kunyaradza uye fashoni. Mafungiro akadaro ari kuenderana nevakajairika uye vane mukurumbira zvakafanana.
Sezvo Lululemon ichiramba ichiwedzera kusvika kwayo, nyaya yekubudirira kwayo inoratidza simba rekugadzirisa misika yekuisa uye kunzwisisa kwakadzama kwezvinodiwa nevatengi. Nekupinda mune niche musika wekupfeka kweyoga yevakadzi, Lululemon yakagadzira yakasarudzika mhando mufananidzo unozvisiyanisa kubva kune echinyakare zvipfeko zvemitambo mhando. Kusimbisa kweiyo brand pane iyo yoga-yakafuridzirwa dhizaini uye kushanda kwayo kwaiisa pamberi peiyo indasitiri yemitambo, ichiimisa semugadzirirwo uye mugadziri munzvimbo yezvipfeko zvemitambo.
Kuda kwaMichelle Yeoh kuna Lululemon uye kuedza kwake nekududzira kunopindirana nemhando yemhando yekugamuchira kuchinjika uye kusunda miganhu. Sezvakangoita Yeoh akananga kunzira nyowani yebasa, Lululemon akazvidza tarisiro uye akatsanangura patsva iyo yoga activewear landscape. Vese Yeoh naLululemon vanosanganisa mweya wekushanduka-shanduka uye kuchinjika, vachibatanidza iwo musimboti webudiriro yemazuva ano uye hunyanzvi muminda yavo.
Nguva yekutumira: Mar-30-2024
